The Doerz Story

Born in Botswana and raised in South Africa, Ambrose Leburu has been a leader from the beginning. Ever the encourager, motivator and go-to guy - from playing on the soccer field to serving in the United States Army to fitness coaching - he's always been one to stand out amongst his peers.


Despite his innate ability to push others, the inspiration to form Doerz Motivation was actually birthed out of frustration. Ambrose realized that although he brought an unparalleled intensity that motivated his personal training clients to feel, do, and be better, he himself was stuck. He was fed up with engaging in great idea-generating, goal-setting conversations that never came to fruition. After a thorough self-check, he realized that it was time to rise to a new level of implementing all that he had been teaching his clients. He simply got tired of pretending to be successful.


The original vision for Doerz was primarily about excellent fitness coaching. However, since its inception, Doerz Motivation has grown (and is still rapidly growing) as a movement  - a mindset permeating every area of life. It is a tribe of trend-setters, risk-takers and go-getters committed to taking responsibility for their destinies by forming and executing purpose-driven plans. Though no-nonsense (like its founder), the Doerz community is a space of encouragement for all who dare to dream that they can be stronger, happier, healthier and more fulfilled, and who are focused on doing what it takes to be their best selves.

Shop Doerz!


Doerz Motivation is about more than just physical fitness... It's about a shift of mindset that fuels forward motion in every aspect of your life. It's about the gumption to take risks- to push yourself further than you've gone before in order to be the best version of you that you can possibly be.

Pick up your copy of Ambrose's new book, "Cut the Crap" in our online store.


Rep Doerz in style! Shop hot Doerz tees, tanks and hats - great for workouts or anytime.


Got general questions? Interested in booking Ambrose? Fill out the contact form below.

Submitting Form...

The server encountered an error.

Form received.

© Doerz Motivation 2018. All Rights Reserved. Site by Chique Design.